WeGoLook is a growing, vibrant community of over 130 full-time employees and over 40,000 independent contractors (called Lookers). If you’re interested in joining our team, check out our careers page or find out how to become a Looker. Find out more about our leadership team below.

Robin Smith


Robin's desire to bolster confidence in purchase decisions by online consumers led her to co-found WeGoLook. Her ecommerce experience and development of enterprise solutions combined with her early entry into the on-demand economy make her a unique voice in tech, crowdsourcing, and the gig economy. She speaks around the country and the world sharing her expertise with audiences.

Kenneth Knoll


Kenneth, partner and member of the board of managers, has been involved with WeGoLook since 2010. As COO, he ensures that the right ingredients—team, technology, and process—are in place to effectively propel daily operations through rapid growth. He’s responsible for corporate strategy, guiding product development initiatives, forging partner relationships and ensuring readiness and execution of WeGoLook’s expansion. As someone with country roots turned tech enthusiast, Kenneth thrives on digging in and making things work better for all WeGoLook stakeholders: customers, Lookers and team members. Personally, Kenneth is a lucky husband, fitness enthusiast, traveler, and tinkerer in new ideas and home projects.

Matthew Reily


Matthew is lucky enough to work with the best software developers and IT professionals in the business. He loves seeing how the team consistently innovates and blazes new frontiers within the industry. Every day is filled with excitement and anticipation on what challenges and new adventures await at WeGoLook. Matthew loves his family and has two amazing kids. When he's not obsessing about learning new technologies, he spends a good portion of his free time running and loves to compete in ultra marathons.

Travis Clancy

Creative Director

Travis is the brand visionary for WeGoLook ensuring that everything visually captures the mission and spirit of the company. He enjoys making complex concepts both easy-to-understand and beautiful through graphic design and user experience. Travis’s favorite thing about WeGoLook is its fast-paced, dynamic nature. Travis is a father to one daughter, has three dogs, loves cycling, and photography.

Christopher Harrell

Director of Business Development

Christopher leads the biz dev team and has the pleasure of identifying, growing and nurturing business relationships through sales and marketing efforts. He loves the challenge of making the WeGoLook service model the norm rather than the exception and thrives on successful client relationships. Christopher is married to his high school sweetheart, has three children, two dogs, one cat, and tries to remain youthful and hip by surrounding himself with a young, professional WeGoLook workforce. In his spare time, he loves to attend sporting events, invest time in his family, and check out the latest and greatest OKC has to offer.

Dawn Hart

Director of Human Resources

Dawn handles the day to day functions of the WeGoLook HR department. She helps recruit, pay, train, and retain our awesome employees. She also handles benefits, performance management, employee recognition, the employee committee, our learning management system, and intranet administration duties... just to name a few. During her off hours, she is a scrapbook consultant, creating and restoring memories for her clients. She is also an avid OU football fan, jogger, and shoe collector. She is wife to an amazing husband, Steve, and mom to four outstanding boys, one very sassy 12-year-old girl, and a boxer, Kiwi.

Carl Hoefar

Director of Client Fulfillment

Carl leads the Client Fulfillment team and he feels very fortunate to work with a group people who are committed to delivering high quality, expedient orders to clients. He is passionate about people, continuous improvement, collaborating to solve problems and achieving results. Carl is married to his long-time sweetheart and they have three very active children. In his personal time, when he is not racing one of his children to their next activity, he enjoys spending quality time with his wife and family, going to the gym and being outdoors.

Devin Loehrs

Community Director

Devin leads the community team in recruiting and expanding Looker coverage from the smallest of towns to international expansion. He developed his passion for the Looker community as a Looker himself! Whether registering as a notary, becoming a licensed drone pilot, or learning dialects of new countries as WeGoLook expands, Devin loves to be relatable to any Looker on any job. He is also a consultant for a local coffee shop and will finish his masters in business in early 2018.

Beverly Usry


Beverly leads the accounting team in tending to the varied financial, compliance, and reporting needs of WeGoLook. She loves being part of an innovative company that not only dreams up new horizons but maps the course and drives itself there. She enjoys going new places, learning, helping others, and loving on her two very exceptional Lhasa Apsos, Molly and Teddy.

Melinda Wyatt

Director of Call Center Operations

Melinda stays busy leading the call center operations team which is comprised of dynamic people dedicated to exceeding customer service expectations. Melinda is incredibly thankful for the opportunity to lead a team that is truly passionate about their work and to work for a company that is fueled by respecting others, embracing innovation, and winning every day. In her free time, Melinda stays busy taking care of her one-year-old son and a 1,500-pound equine child, Dixie.

Innovating like a startup. Backed by a legacy.

WeGoLook is majority-owned by Crawford Innovative Ventures (CIV), the technology-focused investment arm of 75-year-old insurance industry legend, Crawford and Company. With the innovative spirit of a start-up and the rock-solid support of a global industry giant, WeGoLook is uniquely positioned to significantly impact the future of insurance as it rapidly expands operations around the globe.