WeGoLook is a growing, vibrant community of over 130 full-time employees and over 45,000 independent contractors (called Lookers). If you’re interested in joining our team, check out our careers page or find out how to become a Looker. Find out more about our leadership team below.

Robin Smith


Robin's desire to bolster confidence in purchase decisions by online consumers led her to co-found WeGoLook. Her ecommerce experience and development of enterprise solutions combined with her early entry into the on-demand economy make her a unique voice in tech, crowdsourcing, and the gig economy. She speaks around the country and the world sharing her expertise with audiences.

Kenneth Knoll


Kenneth, partner and member of the board of managers, has been involved with WeGoLook since 2010. As COO, he ensures that the right ingredients—team, technology, and process—are in place to effectively propel daily operations through rapid growth. He’s responsible for corporate strategy, guiding product development initiatives, forging partner relationships and ensuring readiness and execution of WeGoLook’s expansion. As someone with country roots turned tech enthusiast, Kenneth thrives on digging in and making things work better for all WeGoLook stakeholders: customers, Lookers and team members. Personally, Kenneth is a lucky husband, fitness enthusiast, traveler, and tinkerer in new ideas and home projects.

Todd Robeson

Director of Engineering

Todd works with the development and business intelligence teams at WeGoLook, and appreciates WeGoLook’s commitment to delivering high quality products. He is grateful to work with a team that is dedicated to improving client solutions and simplifying business processes. It does not really matter what the activity may be - if it is outdoors, Todd will likely enjoy it. He takes any opportunity to go skiing, backpacking, or camping with his family or friends. Weather permitting, he even prefers to work on his computer outside. He is also active at his church.

Travis Clancy

Creative Director

Travis is the brand visionary for WeGoLook ensuring that everything visually captures the mission and spirit of the company. He enjoys making complex concepts both easy-to-understand and beautiful through graphic design and user experience. Travis’s favorite thing about WeGoLook is its fast-paced, dynamic nature. Travis is a father to one daughter, has three dogs, loves cycling, and photography.

Christopher Harrell

Director of Business Development

Christopher leads the biz dev team and has the pleasure of identifying, growing and nurturing business relationships through sales and marketing efforts. He loves the challenge of making the WeGoLook service model the norm rather than the exception and thrives on successful client relationships. Christopher is married to his high school sweetheart, has three children, two dogs, one cat, and tries to remain youthful and hip by surrounding himself with a young, professional WeGoLook workforce. In his spare time, he loves to attend sporting events, invest time in his family, and check out the latest and greatest OKC has to offer.

Shauna Schroder

Director of Business Development

Shauna provides account management and business development services for WeGoLook’s partners and customers within diverse industries, including insurance, auto/fleet, and financial services. She loves creative problem-solving, is known for the “details”, and enjoys working collaboratively with the team and customers to overcome challenges. Personally, she enjoys spoiling her pups, spending time with friends and family, landscaping, travel, and a variety of creative outlets.

Carl Hoefar

Director of Client Fulfillment

Carl leads the Client Fulfillment team and he feels very fortunate to work with a group people who are committed to delivering high quality, expedient orders to clients. He is passionate about people, continuous improvement, collaborating to solve problems and achieving results. Carl is married to his long-time sweetheart and they have three very active children. In his personal time, when he is not racing one of his children to their next activity, he enjoys spending quality time with his wife and family, going to the gym and being outdoors.

Melinda Wyatt

Director of Call Center Operations

Melinda stays busy leading the call center operations team which is comprised of dynamic people dedicated to exceeding customer service expectations. Melinda is incredibly thankful for the opportunity to lead a team that is truly passionate about their work and to work for a company that is fueled by respecting others, embracing innovation, and winning every day. In her free time, Melinda stays busy taking care of her one-year-old son and a 1,500-pound equine child, Dixie.

Innovating like a startup. Backed by a legacy.

WeGoLook is majority-owned by Crawford Innovative Ventures (CIV), the technology-focused investment arm of 75-year-old insurance industry legend, Crawford and Company. With the innovative spirit of a start-up and the rock-solid support of a global industry giant, WeGoLook is uniquely positioned to significantly impact the future of insurance as it rapidly expands operations around the globe.