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Disruption of the Traditional Business Model

So many business owners are turning to WeGoLook when they ask themselves a question that all businesses should be asking themselves in our on-demand and mobile era: Why wouldn't I leverage gig workers to supplement or replace my current field workforce?

Business never stands still, from the industrial revolution to the age of computers. 

And, now the connected world and gig economy.

Amidst the rubble of the traditional business model has risen new technologically-savvy businesses like WeGoLook, who leverage mobility and workforce flexibility.

All of this is thanks to a number of factors, all powered by the rise of technology.

The main change in the gig economy era is the pace, and volume, of technological disruption to all traditional businesses.

The Technology Challenge

The key disruption for many companies is that customers can interact with businesses over many platforms; phone, email, on-site, mobile, or via an app.

The 9-5 concept has been replaced by 24-hour demand for access to services and information.

Mobility and the Cloud

Within the new business reality, mobility helps to shorten business decision times, resulting in a 150% return on every dollar spent on mobility.

Mobility also helps with the adoption of cloud services, moving many businesses away from the monolithic, and expensive, servers and data centers.

Cloud also allows all manner of agile businesses to start-up and launch new ideas, with a fraction of the investment they would traditionally require.

Some companies see departments launching cloud shadow IT systems to run their own projects, both an innovation, threat, and challenge all at once.

The Internet of Things (IoT)

But, the latest disruption comes from the Internet of Things (IoT), challenging every business to be more connected.

For some, IoT makes sense as an extension of traditional business. Energy companies can use smart meters across the grid to measure power generation and usage.

Or, car companies can monitor vehicle reliability, while insurers can monitor driver behavior, and reward or penalize as appropriate.

Interconnection = On-Demand Services

Other businesses will see radical disruption as new uses for IoT become apparent over time, and linking them to other professions.

Even field agents and services are being turned into on-demand services, saving on cost and time. Increasingly, services that require a human can be demanded at the whim of IoT devices.

Traditional Business Model: Employment Challenge and the Gig Economy

Driven by technology, companies also see their worker's roles changing or challenged by job mobility.

Since the turn of the century, employment opportunities have been filled by candidates from a wider talent pool that now spans the globe, with remote working rising fast.

Indeed, many workers have moved to the gig economy, to the point where one in three Americans is now a freelancer.

The rapid growth of freelancing services has enabled whole classes of creative and technical roles to move where the work is, and find new and fulfilling careers, not limited by geography.

This is a great development, for both businesses, consumers, and workers.

Freelancing isn’t limited to writers, designers or other creatives, over 1 million U.K. freelancers are management or professionals.

In Australia, freelancing has seen 51% increase between 2008 and 2015. Clearly, this new work option is something your business must address.

Whole categories of work are rapidly being turned into on-demand services; from taxi rides to fast food delivery, to vehicle rental, to labor and field services, and even planes and yachts.

Almost any business can be disrupted as on-demand platforms are changing work patterns.

Coping with These Changes

Any business that wants to compete in this environment has to make changes to survive and remain competitive.

Some will fight change, or adjust their strategy, other businesses will acquire or sell to stay relevant.

More and more businesses can turn their supply chains, staffing models, and products into smart ones.

For any business, the key task is to ensure it meets the needs of modern customers or clients. Any customer experience platform, website, app or chatbot, must be flexible in both delivery and content, not just cater to how the business wants to run.

A business must solve customer problems or address their pain points to remain relevant. Otherwise, clients will take their business elsewhere...quickly!

Not Just Products: Adjusting Staffing Models

When it comes to employing, increasing numbers of businesses are adopting to remote and on-demand work models. This is not only to attract the right talent, but to provide the best service.

Take WeGoLook for instance, who have over 30,000 field workers across North America. We attract our Lookers through the promise of ultra-flexible work options and supplemental income opportunities. 

Clearly it's working!

On the business side of things, we have a growing and diversified group of business clients who are attracted to WeGoLook's on-demand staffing model as a replacement of traditional workforce models. As a business owner, you know that staffing thousands of field personnel across the country can be prohibitively costly.

So many business owners are turning to WeGoLook when they ask themselves a question that all businesses should be asking themselves in our on-demand and mobile era: Why wouldn't I leverage gig workers to supplement or replace my current field workforce?

It's a question that, as you can tell, has an easy answer.

And, it's not just traditional business staffing models that are changing.

Turning to the gig economy, many HR departments are moving to "on-demand" models for standard business practices like content production, manufacture or delivery, and asset management.

Be in Control of Your Future

Change can be overwhelming. This is why many businesses have brought onboard Chief Innovation Officers; to navigate the fast-changing world of technology.

Whatever your business does, you must plan for the death of traditional business models, and the rise of flexibility, mobility, and on-demand products and services.

You and your management teams need to begin exploring how to take advantage of this ongoing disruption.

Whether it's staffing, fleet management, service delivery, client acquisition, or other essential business practices, there are options.

Connect with an expert to explore them.